A process built for shipping
Five phases, one rule: you see working software every week and always know exactly what's next.
1 · Discover
We start with your goals, users, and constraints — not with code. Together we map the product, cut ruthlessly to what matters, and define success. You get a written proposal: scope, timeline, and fixed pricing. If we're not the right fit, we tell you now, not in month three.
2 · Design
UX flows, wireframes, and system architecture are agreed before heavy building starts. You'll click through the product as a prototype and approve the data model, the billing structure, and the infrastructure plan. Building becomes execution, not exploration.
3 · Build
Weekly demos of working software in a staging environment you can log into. You reprioritize every week; we keep velocity high and quality higher with code review, automated tests, and CI on every change. No status-report theater — the demo is the status report.
4 · Launch
Staged rollouts with monitoring in place. Our launch checklist covers security review, billing edge cases, backups, analytics, and rollback plans. We stay close through launch week and hand over runbooks your team can actually use.
5 · Grow
Launch is the starting line. We measure, iterate, and scale with you — new features, performance work, and reliability improvements from a team that already knows your codebase inside out.
Common questions
Who owns the code and IP?
You do — fully. Every engagement includes complete IP assignment: source code, designs, documentation, and infrastructure configuration. Nothing is held hostage.
How do we communicate during a project?
Directly with the engineers building your product, in a shared channel. Weekly demos, a living roadmap, and written summaries after every milestone. No account-manager telephone game.
What technologies do you use?
Modern, boring-in-a-good-way stacks: proven languages, frameworks, and managed cloud services. We pick technology for fit and longevity — and we document the reasoning so your team can maintain it.
How long does an MVP take?
It depends on scope, which is exactly what the discovery phase pins down. Most MVPs we build land in the 6–12 week range. We'll give you a real timeline in the proposal, then hit it.
Can you take over an existing codebase?
Yes. We start with a technical audit — architecture, code quality, security, and infrastructure — then give you a remediation plan with honest priorities before writing a line of new code.
What happens after launch?
Most clients move to a product retainer for ongoing feature work and reliability. If you'd rather run it in-house, we hand over everything with documentation and a transition period.